Meta Standard Events

What events can your Meta Pixel track on your website?

Events Tracked by Facebook
The main purpose of setting up a Meta Pixel on your website is to track certain actions taken by users, which can be used to optimize your Facebook ad campaigns further. 
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But what events can you send from your aasaan website? They are as follows:
Website Action
Description
Page view
Each time a page loads or the browser history state is changed by the active site. This event is tracked by default. 
Add to Cart
The addition of an item to a shopping cart or basket. For example, clicking an Add to Cart button on a website.
Initiate Checkout
The start of a checkout process. For example, clicking a Checkout button.
Purchase
The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page.
How to View your Pixel Events
You can follow the given steps to view your Meta Pixel events in the events manager.
STEP 1:
Login to your Meta business account and click on the All Tools button in your business settings as shown.
STEP 2:
Click on Events Manager.
STEP 3:
Click on the Pixel whose events you wish to track.
STEP 4:
You can track all your events in the overview page shown below. The date-wise event count is shown in the overview. 
You can alter the date range by clicking on the calendar icon.
STEP 5:
Upon scrolling down, you will be able to see the list of events picked up by your Pixel. 
STEP 6:
You can click on an event to track its date-wise frequency.

Create your Meta Pixel

Link your Pixel to your Ad Account

Last modified 4mo ago

Website Action	Description
Page view	Each time a page loads or the browser history state is changed by the active site. This event is tracked by default.
Add to Cart	The addition of an item to a shopping cart or basket. For example, clicking an Add to Cart button on a website.
Initiate Checkout	The start of a checkout process. For example, clicking a Checkout button.
Purchase	The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page.